Fused Profile
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The Fused Group is a UK based Converged Solutions Provider for the Channel marketplace. We offer business class IP connectivity (under our Fused Networks identity) and VoIP services (as Fused Webcalls) including wholesale broadband, Hosted Exchange, SDSL, Transit, Leased Lines, Hosted and On-Site IP PBX and VoIP for Mobiles.
Our Corporate Profile tells you more about the business, our history, our strategy and our future plans.
Company
Fused Group is a UK based Converged Solutions Provider offering business class ISP and VoIP services via an indirect route to market. Competitive pricing makes the product range attractive to end users and channel partners alike. Our product portfolio and approach to the Channel marketplace lead to us winning the prestigious ISP of the Year 2006 at the Comms Channel Awards, and successfully defending this win in 2007. Our converged solutions portfolio includes:
- ADSL / Residential or SME broadband connectivity
- SDSL / High capacity internet connectivity
- Wireless / WiFi and Wireless Metropolitan Area Networks
- Hosting / Secure website and server hosting
- Carrier / Internet carrier services
- Voice / Voice over Internet Protocol
- Security / Anti-Virus and anti-spam software
- Consultancy / Bespoke development
Key events in the last 12 months:
- Acquisition of Poptech Ltd
- Launch of Mobile Office Hosted Exchange
- Re-development of the Fused Webcalls products
- Launch of Wireless Metropolitan Area Network for Manchester
- 150% Growth
Winner of ISP of the Year 2007 – for the second year running
- Finalist for a record 4 Awards at the Comms Business Awards
- Creation of the Fused Group structure and subsequent re-brand
- Creation of a dedicated Data Centre in Manchester
- up to 24MB broadband service
- development and launch of mobile service
- enhancements and expansion to VoIP services for the UK market
- client
expansion to WiFi network and enhancements to client software
- expansion of WMAN network to London, Leeds and Birmingham
- continued year on year growth- both organic and strategic
development and re-launch of the partner intranet
- increase in the number of partners and clients for all brands
- expansion to all technical support, customer services and sales teams
These developments have secured our position as one of the UK’s fastest growing and leading Converged Solutions Providers.
Market
Fused Group operates in the UK Converged Solutions marketplace.
Convergence has the potential both to create and to destroy value. Deloitte predicts that worldwide, it will lead to $1 trillion shift in valuations and revenues in the converging sectors by 2012.
As such, it represents both a disruptive threat and a huge opportunity for companies.
With the major UK network operators concentrating their efforts in either the home or corporate markets, they have abandoned
or curtailed support for ‘the channel’. There is a shortage of truly independent vendors able to offer end to end converged
products to the SME / Large business sector.
Our research has shown that customers have to buy from several vendors to
meet their needs and then have difficultly integrating the different technologies. More importantly the traditional channel vendor
is struggling to find a reliable partner to provide services to their customers.
The Fused Group intends to provide this community
with packed converged solutions suitable for the business market.
The UK convergence marketplace has experienced considerable mutation as ISPs and telecoms companies have sought to
consolidate to offer the greatest range of converged solutions
Whilst the term convergence has been in use for some time, there is considerable evidence that it is now finally here.
Voice and
data convergence has been adopted by 28% of large enterprises, showing that migration of technologies is happening and
happening quickly. What is equally significant is that 74% of enterprises expect to fully migrate their voice services over to IPbased
networks by the end of 2008.
Given that 28% have so far deployed some converged services, much activity and
expenditure is planned in the coming 3-5 years.
All of this translates to a UK market that is currently worth in excess of £30 Billion.
What does this mean for suppliers? 39% of
enterprises expect to use some form of managed services partnership approach to delivering converged services, which is
twice the current managed services penetration for separated voice and data networks.
Brand
Our product and services portfolio encompasses 3 brand identities. Each brand has a specific target marketplace and industry
presence, with a mix of routes to market. Each branded identity is supported by its own website, event marketing, sales
collateral, e-commerce activities and full mix marketing.
All elements of Fused ensure that we offer a fully converged solution for our Channel Partners and end users.
Fused Networks provides a range of internet based business services: ADSL, SDSL, Wireless internet - both a personal WiFi service and a
Wireless Metropolitan Area Network for Manchester, Web and server
hosting and Internet carrier services and Mobile Office, our Hosted Exchange Solution.
Fused Webcalls is a SIP based VoIP service operating in the UK offering
SIP Trunks, Hosted and On-Site IP PBX services. The service allows for
high quality, low cost calls from any SIP based software or hardware (soft
phones, IP Phones) to be made over the internet.
Mywebcalls.com is our international VoIP offering. Mywebcalls services
support international call shops, internet café owners, SME VoIP providers
and ISPs. There are over 200 international resellers in over 35 countries.
These partners can then recruit their own resellers, so dramatically
improving the mywebcalls.com market penetration.
Awards
The Fused Group has been nominated for and awarded numerous prestigious industry awards.
Future
The Fused Group is pursuing an aggressive growth strategy both organically and by acquisition. We are confident of our
understanding of the marketplaces in which we operate and are in a positive commercial advantage to leverage a competitive
advantage.
Our future strategy is based upon further consolidating our position as a converged solutions provider of internet and
telecommunications services for the UK and Internationally.
Our key objective is the expansion of our existing solutions portfolio to offer a fully managed service for mobile, desktop, data, internet, WiFi and IP. Our identified objectives for the year 2007- 2008 are:
Corporate Profile